10 Reasons to have a mobile website

Mobile Website Design is now more important than ever. Did you know that in the near future, Google expects over half of all web searches to be on some kind of mobile device?

If you were using your smartphone to search for a website and had a choice between a website with a mobile version that was easy to use on a mobile phone and one that wasn’t, would you be more likely to make an enquiry, or spend your money with the business that had a mobile-friendly website? Sure you would!

The mobile web is still in its beginning stages, and if the capabilities of current mobile devices are an indication of the future, just imagine what technology could be like within five years.

Here are our 10 reasons we think that web business should provide a mobile option, complementing your website:

1. Google has a separate index for mobile content.

Not only is there a separate index for mobile content, but also it is also comparatively empty. This means that a search for your mobile site will have a greater likelihood of being seen, and allow you to become established in the rankings.

2. Your regular website is not suitable.

There are fundamental differences between regular websites and a mobile websites.

On mobile phones, there is a very restricted screen space. If you have ever needed to side scroll to view something on a website, you will realize how irritating it is, and even more so on a mobile device. Although there is sometimes the ability to turn the device lengthwise, the resolution is still incredibly small.

Imagine what your website would look like on a mobile device, it is probably a terrible experience for a mobile device user.

3. 1/3 of New Zealanders access the mobile web each day.

This percentage is increasing every month and if your website is not on the mobile web, your competitors will surely take advantage.

4. Mobile web will overtake the desktop within 5 years.

Mobile usage and adoption is growing at a much faster rate than the desktop ever did, and the mobile web inevitably overtake the desktop.

This means that in the future, the majority of visitors to your website will be using a mobile device.

5. On-line sales via mobile devices is growing exponentially.

If people were using the mobile web but not buying anything, most commercial websites would not bother establishing a mobile presence, but purchases from mobile devices is already in the $ billions, so clearly there is a demand.

Buyers do not currently have full confidence when purchasing via a mobile device, but comfort levels and the dollar value being spent is increasing constantly.

6. 98% of adult New Zealanders own a cell phone (so do most of their kids!).

Not all cell phones have web access capabilities yet, but that is the trend. Smart phones are not the only ones that can access the web - standard phones with website browsers are common new releases in the market and it is safe to say that soon, all phones will have some form of on-line access.

7. 5% of the top 500 on-line retailers have a mobile website/iPhone app.

Not a big number. But then, this means a head start for the rest of us who are not one of these top 500 on-line retailers.

8. Mobile advertising spending will surpass $6.5 billion in 2012.

Ad spend is an excellent indication of the current state of an industry. If a company is willing to spend hard earned cash putting their products or services on the mobile web, you can guarantee there is a very good reason for it, and because they continue spending year after year, it follows that the previous years investment paid off.

9. Users average 13 hours on-line per week, up from 7 in 2002.

A desktop or laptop once was the only way to access the web, but has now become truly mobile with phone browsers becoming universal. Web access is everywhere, all the time, on demand.

10. There are an estimated 2 billion mobile phones worldwide.

Phones tend to outlast their owners and are passed down to another owner, meaning there are ever more web browsers in the market.

The mobile web is clearly trending up and has a lot of room to grow. Time to get some of that traffic through your website...