MYOB Business Report 2011

MYOB Business Monitor Special Online Report ‐ Highlights

Businesses with a website are performing better

Businesses with a website have consistently higher revenue performance, more work in their sales pipeline and are more optimistic about future prospects:

  • MYOBRevenue performance over last 12 months: 31% of businesses with a website have experienced a growth in revenue over the past 12 months, compared to 26% of businesses without a website experiencing a growth in revenue.
  • Q2 sales pipeline performance: 40% of businesses with a website have more work on, while 26% of businesses without a website have more work on.
  • Revenue expectations for next 12 months: 54% of business with a website expect revenue growth in the next 12 months, while only 27% of businesses without a website expect revenue growth.

Slightly more businesses have their own business website, sell products and services online than last year

One third (32%) of New Zealand businesses now have their own business website, up 2% since November 2010. Medium businesses (75%) and small businesses (56%), along with owners of business in the Manufacturing & Wholesale (58%) and Retail and Hospitality (53%) industries are considerably more likely to have website for their business.
Of the 32% of businesses with a business website, 28% (9% of the total sample) sell products or services via their business website (e.g. with a shopping cart). The businesses most likely to sell products and services online are in the Retail and Hospitality sector (57% of those in the sector who have their own website use it for ecommerce). Of the 68% who report having no business website, only 20% of them (14% of the total sample) say that they intend to create a website for their business in future.

A third of business owners don’t think a website would benefit their business

Businesses recognise that the web is important to their business. Nearly half (42%) of the business owners surveyed agree that ‘The Internet is a critical channel for marketing and promoting our business’, and more than one third (35%) agree that ‘We would sell more or get more work if we used the Internet better for marketing’.

Read more in the full MYOB BUSINESS MONITOR ONLINE SPECIAL REPORT - July 2011 (1.2mb PDF)